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Done Deal

It’s Not What You Say, It’s How You Say It: Professional Business Writing for a Variety of Media and Culturally Diverse Audiences

Course description

In business communications, tact and skill are crucial, especially online, because your writing represents you and your company. Whether it’s a business letter, an email, or a text message, poorly composed writing can fail to deliver a clear message and can even offend the reader. This course will help you create communications that are clear, concise, constructive and professional for each media type you’re writing in. The course takes an action learning approach of the program to support you in understanding and practicing the content. You’ll be doing small group exercises where you get to apply concepts to your own work environment. In addition, you’ll be tasked with some communication exercises to write between sessions.


The final third of the course focuses on impact vs. intent in cross-cultural communications. When you’re interacting across cultures in today’s global economy, you’ll often be communicating with people who don’t share your cultural framework, so it’s essential to build awareness and sensitivity. You’ll begin by using CultureActive®, an online assessment to discover your cultural DNA, and then gain new skills to help you with your written business communications to both internal and external contacts based on the different professional preferences and cultural norms you may encounter.

Learning objectives

  • Learn the fundamental principles of effecting writing: content, critical thinking, appropriateness for readers, conciseness, clarity, coherence, etiquette, grammar, and revision. 

  • Practice writing and formatting professional documents for business, including emails, texts, memos, proposals and more.

  • Using examples of well-crafted business writing in contrast to poorly constructed writing, identify ways to consistently improve business communications.

  • Review the fundamental principles and apply them to the writing examples selected. Discuss how each one illustrates or fails to meet these qualities of good writing.  

  • Explore the cultural communication patterns of different cultures and how to work with them.

  • Learn to appreciate the differences between low-context and high-context cultures and how these differences translate into business communications, including the local requirements behind each communication style.

  • Learn how to analyze international correspondence and more effectively frame your responses.

  • Apply these cross-cultural skills to craft more culturally sensitive business correspondence while maintaining good relationships.

Target audience: 
All employees and managers

Done Deal

Course format

  • Six facilitated online sessions for 90 minute with practicums

  • Online assessment

  • Small classes (12–15 trainees)

Registration fee:


Register and complete your course by March 15, 2023 and your course fee will be $0.


Employees— Share with your employer that you are taking the course! Send the link to your employer by email to discuss it with them.

E-learning duration:


Virtual Facilitated Session Dates

February 16, 23, March 2, 9, 16, 23 2023 at 1:30-3 pm

New students

Registering with COAST only takes a few simple steps.  

  1. Fill out the sign-up form. 

  2. You will receive a verification email with a link. Click on the link to access your account. 

  3. Go to the main dashboard and find the Ministry form. 

  4. Download it, fill it out, save it, and upload the saved and completed form in the Upload tab. 

  5. You will receive a confirmation email that it has been accepted (this may take up to two business days). Once that is done you may enrol in the courses of your choosing. 

  6. To enrol, select the Catalog tile on the dashboard and choose your course dates and times.

Returning students

Go to and log in with your credentials. Check the Catalog tile on the main dashboard to find this course. Select it and click Enrol.

Employers— Enhance and upgrade employee skills. Recognize and foster employee development. Enrol your company with COAST! Your company may register employees on any of the courses offered at no charge – as long as courses are completed by March 15, 2023.


PLEASE NOTE: Registration is not considered complete unless OAC receives the completed Ministry participation form.

The Ministry of Labour, Training and Skills Development (MLTSD) requires you to complete their PDF Participant Form prior to entering the training program. This information is for reporting purposes only, is anonymized prior to reporting and will be held in confidence.

1. Click on the tile to download the mandatory form (PDF fillable format);

2. Once completed, please upload your saved PDF file on upload tab.

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